How to Talk About Sustainability - Tourism, Food & Drink Industry Special

Talking green: how to shout about the good stuff you are doing! Join us for this workshop designed and delivered by University of Exeter on Penryn Campus, where we will be discussing how to talk about your sustainability mission and avoid greenwashing communication.

A workshop focused on effective communication around tourism, food and drink. We’ll be looking at embedding sustainability into your brand and telling your story in a way that educates consumers and customers effectively.

There are so many companies who are making big steps to improve their environmental impact. Sometimes, the fear of "greenwashing" makes organisations shy away from talking about their good work at all. We would like to help you find your sustainabilty message, and be able to celebrate it in a meangingful way.

We will be joined by communications and branding expert John Brown to cover topics about communicating your sustainability mission effectively, including:

• The dos and don'ts of sustainability messaging.
• Key tactics and techniques for avoiding greenwashing.
• Building a plan for how to apply this to your own organisation.
• Developing a “Plough to Plate” joint message within Cornwall.
• Use of social media to educate consumers.

Venue: Trevithick Meeting Room, Penryn Campus (TR10 9FE)

• Arrival and registration from 9.30am
• Workshop starts at 10am
• At 1pm, there is a free lunch and a chance to network
• Workshop ends at 3pm

The University of Exeter are working in partnership with CATA and the wider tourism, food and drink sector to help organisations become more sustainable. There will be a number of workshops and additional 1-1 support.

This workshop is open to businesses working in the tourism, food and drink industry in Cornwall and the Isles of Scilly, with free lunch and refreshments provided.

The University of Exeter has been commissioned to deliver the GREENFUTURES Solutions project on behalf of the by the UK Shared Prosperity Fund as part of the Cornwall and Isles of Scilly Good Growth Programme. By attending this workshop you confirm you are happy for your data to be shared with the Growth Hub. The Growth Hub provides expert, independent and impartial guidance to take your business to the next level with funding and business support. More information on the University's privacy policies can be found . For more information on Growth Hub’s own privacy policy, please visit .

The UK Shared Prosperity Fund is a central pillar of the UK Government’s central mission to level up the whole of the United Kingdom and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK by investing in communities and place, supporting local business, and people and skills. For more information, visit

Host or Publisher University of Exeter - Cornwall