Price It Right or Lose - Ask the appraiser how to nail your CMA
Schedule
Wed Jun 10 2026 at 12:00 pm to 01:30 pm
UTC-04:00Location
900 Granby St suite b | Norfolk, VA
About this Event
Price It Right or Lose It:
Ask the Appraiser How to Nail Your CMA
Pricing isn’t opinion. It’s strategy.
If you’ve ever questioned your pricing, struggled to justify your numbers, or lost a listing because another agent “bought” it with a higher price, this class is for you.
Join Certified Residential Appraiser Brooks Sinnen for a practical "ask the appraiser" session on how to build a strong, accurate Comparative Market Analysis (CMA) and present it with confidence to land every listing.
In this class, you’ll learn:
- How appraisers determine value
- What agents often miss when preparing a CMA
- Common pricing mistakes that cost listings
- How to explain your pricing with authority
- How accurate pricing lands the listing better than any over promises on pricing
Whether you're a new agent or a seasoned professional, this session will help you walk into every listing appointment with more certainty, credibility, and confidence.
Because when it comes to listings, pricing it right can be the difference between winning the listing, or losing it.
Important: Our office entrance is located on Granby Street. There is no access to our office from the rear parking lot, as those doors are completely separate from our suite.
Where is it happening?
900 Granby St suite b, 900 Granby Street, Norfolk, United StatesEvent Location & Nearby Stays:
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