Pathways to eCommerce - Boost your Performance - In Person

This is the sixth module of the Pathways to eCommerce Selling Online Programme – six practical sessions to help you build and grow your ecommerce business.

This session shows you how to use data from your website, marketplaces, sales channels and marketing activity to see what's working and turn it into practical actions.

Topics include: sales, traffic and conversion rates; search terms and customer behaviour; product performance and returns; advertising results and key costs; comparing sales channels and spotting trends; and focusing your time on the changes most likely to improve sales and profitability.

The session is also available online through a separate listing.

The six modules in the programme are:

· Tuesday 10 November – Get Serious about Selling Online

· Tuesday 17 November – Research your Customers and Competitors

· Tuesday 24 November – Sell on Websites & Marketplaces

· Tuesday 1 December – Product Listings, Images and Videos

· Tuesday 8 December – Pricing, Profit and Product Launch

· Tuesday 15 December – Boost your Performance

Please book separately for each event.

Speaker: Karen Riddick, Pathways Growth Coach, South of Scotland Enterprise. Karen has run her own businesses for over 17 years and has more than 9 years' experience delivering business coaching and advice.