Pathways to eCommerce - Research your Customers and Competitors - In Person

This is the second module of the Pathways to eCommerce Selling Online Programme – six practical sessions to help you build and grow your ecommerce business.

This session shows you simple, affordable research techniques to understand your ideal customers and your competitors, and how to use what you find to strengthen your own ecommerce offer.

Topics include: understanding your ideal customers; customers' needs, buying habits and online behaviour; identifying and reviewing competitors; spotting gaps in the market; comparing products, prices and sales channels; and using research to strengthen your ecommerce offer.

The session is also available online through a separate listing.

The six modules in the programme are:

· Tuesday 10 November – Get Serious about Selling Online

· Tuesday 17 November – Research your Customers and Competitors

· Tuesday 24 November – Sell on Websites & Marketplaces

· Tuesday 1 December – Product Listings, Images and Videos

· Tuesday 8 December – Pricing, Profit and Product Launch

· Tuesday 15 December – Boost your Performance

Please book separately for each event.

Speaker: Karen Riddick, Pathways Growth Coach, South of Scotland Enterprise. Karen has run her own ecommerce businesses for over 17 years and has more than 9 years' experience delivering business coaching and advice.