Pathways to eCommerce - Pricing, Profit and Product Launch - In Person

This is the fifth module of the Pathways to eCommerce Selling Online Programme – six practical sessions to help you build and grow your ecommerce business.

This session helps you turn your ecommerce ideas into a workable, profitable offer and launch products with confidence.

Topics include: calculating the costs of doing business; product costs, packaging, postage, platform fees, payment charges, marketing and overheads; sales income, gross profit and net profit; cost-plus, competitor-led and value-based pricing; and planning a product launch – setting goals, preparing stock and sales channels, creating launch content, building customer interest and reviewing results.

The session is also available online through a separate listing.

The six modules in the programme are:

· Tuesday 10 November – Get Serious about Selling Online

· Tuesday 17 November – Research your Customers and Competitors

· Tuesday 24 November – Sell on Websites & Marketplaces

· Tuesday 1 December – Product Listings, Images and Videos

· Tuesday 8 December – Pricing, Profit and Product Launch

· Tuesday 15 December – Boost your Performance

Please book separately for each event.

Speaker: Karen Riddick, Pathways Growth Coach, South of Scotland Enterprise. Karen has run her own businesses for over 17 years and has more than 9 years' experience delivering business coaching and advice.