Pathways to eCommerce - Product Listings, Images and Videos - In Person

This is the fourth module of the Pathways to eCommerce Selling Online Programme – six practical sessions to help you build and grow your ecommerce business.

This session shows you how to create product content that showcases your offer, reflects your brand and helps customers buy with confidence.

Topics include: writing benefit-led product titles and descriptions; choosing the right product details; creating content that works across websites, marketplaces and social media; planning and producing product images and videos; visual consistency, styling and lighting; product demonstrations; accessible image descriptions; and budget-friendly content tools.

The session is also available online through a separate listing.

The six modules in the programme are:

· Tuesday 10 November – Get Serious about Selling Online

· Tuesday 17 November – Research your Customers and Competitors

· Tuesday 24 November – Sell on Websites & Marketplaces

· Tuesday 1 December – Product Listings, Images and Videos

· Tuesday 8 December – Pricing, Profit and Product Launch

· Tuesday 15 December – Boost your Performance

Please book separately for each event.

Speaker: Karen Riddick, Pathways Growth Coach, South of Scotland Enterprise. Karen has run her own businesses for over 17 years and has more than 9 years' experience delivering business coaching and advice.