Attract Your Buyers: Effective SEO & Paid Advertising Workshop

This session breaks down SEO and paid advertising in plain English, covering where to focus your efforts, which channels work best for different types of businesses, and how to track results so you can clearly see what’s driving leads, sales, and return on investment.

What you'll learn:

• SEO fundamentals - A top-level overview of how SEO works, including content, metadata, website speed, and technical considerations and actions you can take.​
• Paid advertising channels - An introduction to paid social and search platforms, including Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.​
• Choosing the right channels - How to select the most effective marketing channels based on your budget, business type, and objectives.
• Reporting and performance tracking - Understanding what good performance looks like and how to measure success.​
• Google Analytics basics - A high-level guide to tracking conversions, ROI, and ROAS to understand what your marketing activity is actually delivering.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Tameside Employment and Skills Team