Workshop: B2B Target Customers: From Hocus to Focus

Some business customers are blind to what makes you unique, while others show gratitude and loyalty, creating a steady workflow. Tenato CEO Jacqueline Drew shows you how to identify the right customers for your business so you can focus your sales and marketing efforts, creating a healthier business and a happier team. This is an ideal session for any business with salespeople who sell to business customers.

Get ready for relatable real-world examples, great exercises and fun group interaction. Tenato has a very relaxed and warm space, and everyone is welcome. Price includes coffee, warm biscuits, and home-made jam.

Outline:

Your current customers: which ones are the best fit?

Brainstorm a broad list of customer possibilities

Create criteria to evaluate them

Rate them against the criteria

Weight your criteria to what you most need

Set goals and approximate revenue forecasts

Choose the 1 – 3 target groups per quarter

Know what’s Happening Next — before everyone else does.

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Host or Publisher Tenato Strategy Inc.