What If You Could Slay a Dragon?

Good storytelling can make or break a business. A great story can change the world.

But what on earth is "storytelling"?

The latest marketing buzzword? Corporate jargon sprinkled into LinkedIn slop to make it feel like "thought leadership"? Ugh.

Humans are lazy and forgetful (not you, of course) but most of all we are gossips. Psychologists call it ‘narrative information bias’: stories are how you get an audience to actually give a sh*t - and remember it later!

In this session Ross Exton & Mac Bowley (Directors of Watch & Learn Productions) ask “What if you told your story, better?”

The stories you tell whilst presenting, pitching, podcasting and posting online are the oils used to paint the picture of your business. The world is far more exciting when it’s filled with real stories of real people, tenaciously taking part in something bigger than themselves.

In this session you'll learn how to navigate the Hero's Journey, cast your villain, plot a narrative on the 'innovation curve', go from rags to riches, K*ll God, and live happily ever after.

If you’re an innovator, founder, marketer or creator, you’ll leave with a toolkit of tips and tactics to get people invested in the stories you want to tell.

Bring a pen, you might want to write some stuff down.

Know what’s Happening Next — before everyone else does.

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Host or Publisher TechSPARK