The Awkward Teenage Phase of AI Advertising

Amanda Robinson explores Meta Ads growing pains through the lens of what she calls "the awkward teenage phase" of AI advertising.
About this Event

Hosted by Amanda Robinson

Presentation kicks off at 1:30 and we'll have time for questions after.

For years, advertisers were taught that success on Meta platforms came down to precision and control: choosing the right audience, placements, demographics, creative formats, and optimization settings. But quietly, that model has been disappearing.

Today, Meta's AI systems increasingly make decisions on behalf of advertisers — expanding audiences beyond targeting selections, adapting creative across placements, generating videos and carousels from static images, and optimizing campaigns in ways many businesses no longer fully understand. For advertisers and business owners, this shift can feel frustrating, overwhelming, and deeply uncomfortable.

Amanda Robinson explores these growing pains through the lens of what she calls "the awkward teenage phase" of AI advertising: incredibly powerful, occasionally brilliant, but still inconsistent and unpredictable. Blending humor, real-world examples, and practical insight from over a decade inside Meta's advertising ecosystem.

Key Takeaways

• The difference between instruction-based and suggestion-based advertising

• How AI is changing targeting, placements, creative adaptation, and optimization behind the scenes

• Why advertisers increasingly feel like they are losing visibility and control over campaign performance

• What businesses should focus on as automation takes over more technical campaign decisions

• Why human creativity, strategy, storytelling, and emotional intelligence still matter more than ever

Speaker Bio

Amanda Robinson is Founder & CEO of The Digital Gal Inc., a Certified Meta Lead Trainer, and co-author of The Ultimate Guide to Social Media Marketing (Entrepreneur Press) and Instagram and Facebook All-In-One For Dummies (Wiley Press). She is widely recognized in the digital marketing industry for her knowledge, training, and coaching as a Facebook Ads expert. Amanda is an international speaker who has taught thousands of business owners the foundational skills of Facebook Ads. As a Certified Meta Lead Trainer, she has been professionally speaking on behalf of Meta for over four years and presents in front of thousands of business owners each year.
This session is part of the Prompt Victoria Education Series: free lead-up events for the , November 5 at the Victoria Conference Centre.

Feel free to grab a bite at the Fort Cafe, located on site.

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