Responsible AI for Marketing: A Panel

Hosted by Jessy Savage and Rob Cooper

Presentation kicks off at 12:00 and we'll have time for questions after.

Marketers everywhere are using AI. The question now is how to use it well. This hour is a chance to hear directly from experts and hear how they are using it in their own businesses.

Jessy Savage and Rob Cooper host a group of top practitioners, including Ross Dunn of Stepforth Marketing, covering the full spread of the work. Strategy and brand. Websites and SEO. AEO, PPC, and social.

These are people running client work, not selling AI tools. So the questions are practical ones. Where does AI actually save time, and where does it quietly create more? What gets disclosed to clients and what does not? Who is accountable when the output is wrong? What are the lines each of them has decided not to cross, and what happened that made them decide?

Expect some respectful debate and please bring your questions!
This session is part of the Prompt Victoria Education Series: free lead-up events for the , November 5 at the Victoria Conference Centre.

Spots are limited—RSVP today.