Foresight | Social - What Happens Now?
Schedule
Tue Nov 18 2025 at 03:00 pm to 05:30 pm
UTC+00:00Location
Courthouse Hotel | London, EN
About this Event
What every marketing leader needs to know about social (right now).
Social has become the centre of gravity for discovery and demand - and the biggest line on your media plan. 2025’s shifts (social overtaking search globally; mobile time eclipsing TV in Great Britain) are forcing teams to redesign creative workflows, rethink channel mix, and get serious about community, creators and culture. This fast, practical session gives leaders a clear view of what’s changed and what to do next.
Highlights
- In-person • Doors open 14:45pm
- No B/S • Actionable models, real case studies, and straight answers
- Speakers from Reddit, Cancer Research UK, Broadsheet and eight&four
Agenda
🕑: 03:00 PM - 03:10 PM
Welcome
Host: Kate Ross, Group CEO, eight&four Group
🕑: 03:10 PM - 03:35 PM
Social: The New Primary Channel
Host: Amy McCulloch, Group CEO, eight&four Group
Info: Social isn’t a “channel” anymore — it’s the operating system for how people discover, decide and talk. Social has overtaken search to become the world’s largest ad channel — we’ll unpack what that actually demands from creative, channel and attention strategy in 2025 and beyond.
🕑: 03:35 PM - 03:55 PM
To Trend or Not To Trend
Host: Camelia Asaad, Culture Lab (eight&four)
Info: Trendjacking can win you reach — and cost you brand equity. We’ll reveal eight&four’s decision model for when to jump in, when to sit out, and how to show up without becoming the punchline. Bring your brand guardrails; let’s test them.
🕑: 03:55 PM - 04:20 PM
Reddit Has Entered the Chat
Host: Olivia Burt, Senior Client Partner, Reddit
Info: Reddit is on every senior marketeer’s radar right now - from deepdiving for customer intent, to LLM brand visibility. Olivia Burt will join us for a session filled with insights on how to navigate this rising channel successfully, followed by an audience Q&A.
🕑: 04:20 PM - 04:40 PM
A New PR Era Dawns
Host: Richard MacKichan, Print Editor, Broadsheet London
Info: PR is once again in the spotlight as brands search for ways to earn credibility for AI overviews and citations. But in 2025, what is left of our journalist landscape? We’ll scope today’s press landscape - from niche print magazines to Substack - the modern pillars your PR landscape must be built on.
🕑: 04:40 PM - 05:05 PM
Is IRL Back?
Host: Annie Harte, Audience Strategy Lead, eight&four
Info: Social’s dominance has brought blowback - and real life is trending again. From Vinted’s “House of Vinted” to the V&A calling on Swifties to curate their next exhibition - how can brands navigate audiences' need for IRL, and bridge online & offline storytelling?
🕑: 05:05 PM - 05:30 PM
Client Interview: Creators with a Cause
Host: Athar Abidi, Head of Social Media, CRUK
Info: Want to take a look inside the UK’s largest charity’s Creator strategy? CRUK's Head of Social Athar Abidi and Head of Celebrities & Influencer Relations Tom Lay will share their deep experience and expertise on how to unlock creator potential - from celeb talent to ambassadors to employee advocacy to UGC - in 2025 and beyond.
🕑: 05:30 PM
Close & Drinks
Info: Let the debates continue over drinks.
Where is it happening?
Courthouse Hotel, 19-21 Great Marlborough Street, London, United KingdomEvent Location & Nearby Stays:
GBP 44.04
