Effective Selling at Farmers and Christmas Markets

This practical, hands-on workshop will give attendees valuable tips and tools to help sell their products at local markets to ensure they get the best outcome at every event.

It is perfect for pre-start and early-stage business owners, in particular, those who are working alone or in the first few years of running their businesses and would benefit from learning a few tricks of the trade, upskill in sales techniques and build their confidence to share their passion and connect with customers.

In the session, which will be relaxed, informal and interactive, we’ll be covering lots of tactics and ideas, with some great examples, including –

· Developing a market plan and itinerary

· How to create an eye-catching stand / table to capture the attention of your customers

· Honing your 30-second sales pitch and making a positive, lasting impression

· How to turn a ‘browser into a buyer’

· How to get customers to increase their spend

· Converting one-off buyers into regular customers

· Sales bundling and ‘on the day’ promotions

· Overcoming objections

· The debrief and learnings

Attendees will leave with a clear market strategy which also includes stock planning and pricing and managing payments. They will also get an insight into selling the ‘features and benefits’, how to tell your brand story in a compelling, exciting and engaging way with confidence and the ‘follow-up’ to help build lasting relationships.