Disinformation for SMEs: How to Spot, Protect and Respond

Disinformation is no longer something that only affects large organisations. Small and medium-sized businesses are increasingly targeted through fake content, manipulated images and misleading narratives that can damage trust and reputation.

This practical workshop is designed to help SMEs understand disinformation in real business situations and learn how to respond in a clear and confident way.

During the session, participants will:

• Understand the difference between misinformation and disinformation, and how false content spreads
• Explore real-world examples affecting businesses and the risks involved
• Practise spotting fake or misleading posts, altered images and false narratives
• Learn what deepfakes and AI-generated media are, and why they matter for SMEs
• Learn simple, practical steps to protect their business and reputation
• Take part in open discussion and Q&A focused on SME challenges

The workshop includes time for discussion, networking and lunch, as well as a Cyber Advice Corner where attendees can speak directly with cyber-security students and get practical guidance.

This event is part of Cyber Clinic initiative supported by Innovate UK through the West Midlands Innovation Programme Flexible Innovation Fund

Info: Attendee sign-in and tea/coffee.

Info: Welcome and overview of the session.

Info: An interactive session covering how misinformation and disinformation spread, why SMEs are often targeted, and real-world examples affecting businesses.
Participants will take part in hands-on activities to practise spotting fake or misleading content, including altered images and false narratives.
The session also introduces deepfakes and AI-generated media, and outlines practical steps SMEs can take to protect their business and reputation.
Includes open discussion and Q&A.

Info: Overview of AI-assisted innovation opportunities and support for SMEs in the West Midlands.

Info: Networking lunch followed by a Cyber Advice Corner, offering the opportunity to speak directly with cyber-security students for practical advice, guidance and signposting to further support.

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Host or Publisher Centre for Cyber Security Innovation, Aston