Create Scroll-Stopping Content for Web, Social & Emails.

Name: Create Scroll-Stopping Content for Web, Social & Emails.
Start: 2026-01-28T10:00:00+00:00
Location: The Green Room, Civic Centre, Civic Centre, Bellfarm Ln, Uckfield TN22 1AE, UK

Schedule

Wed, 28 Jan, 2026 at 10:00 am

UTC+00:00

Location

The Green Room, Civic Centre, Civic Centre, Bellfarm Ln, Uckfield TN22 1AE, UK | Uckfield, EN

Creating engaging content does not require a large budget or an in-house creative team. This practical session is designed to help small and medium-sized enterprises understand what truly makes content work and how to produce high-quality visuals, video and copy using accessible tools and clear frameworks.
The workshop will explore the core elements of engaging content, including imagery, video and written copy. Participants will be introduced to practical tools designed for non-designers, such as Canva, CapCut and ready-made email templates, showing how professional-looking assets can be created quickly and consistently. The session will also cover how to shoot and edit video content confidently using simple setups, with a focus on techniques that make content feel polished and credible.
Attendees will learn how to write stronger subject lines, hooks and Calls To Action that encourage audiences to stop scrolling and take action. Through a hands-on exercise, participants will create a small campaign asset during the session, including an image, a short video and an email header. The workshop will also cover how to repurpose content across multiple channels and how to craft a consistent brand narrative so messaging remains clear and recognisable wherever it appears.
This session is aimed at SMEs that are struggling with content visibility, as well as businesses that want to strengthen their brand presence without significant spend. Participants will learn how to create compelling visual and video content, develop a clear brand story and make their content reusable across platforms. A key takeaway is a quick win: leaving the session with one reusable content asset ready to publish.
The workshop is delivered by John Dixon and David Taylor, who together bring more than 50 years of experience in communications, PR, storytelling and video production.
John Dixon brings over three decades of experience across broadcast television, commercials, corporate film and live event content. His early career in theatre, presenting and voiceover included three years as the voice of ITV promotions. He has gone on to direct content for major broadcasters including the BBC, ITV, Discovery, ESPN and NBC, and has led creative projects for global brands such as Intel, Microsoft, Vodafone, Jaguar Land Rover and Etihad. As founder of the IDEC smartphone video training programme, John has delivered practical training for organisations including the UK and Scottish governments, BMW, Barclays, Adidas, Porsche and the Police Digital Service.
David Taylor has more than 30 years’ experience spanning journalism, media relations, marketing, digital strategy and business consultancy. From his early career as a newspaper journalist to advising SMEs on digital transformation, he brings a broad, practical perspective that resonates with leadership teams.
David has co-authored books on digital marketing, delivered national and international talks on digital change and regularly appears on BBC TV and radio as a commentator on the evolving digital landscape. His business support methods have been used by enterprise organisations across the South and East of England to help hundreds of SMEs build stronger digital skills and more resilient businesses.
The session will take place at the Civic Centre, which is a short walk from Uckfield Mainline Railway Station. Free public parking is available nearby at Luxford Field, offering 120 three-hour parking bays.