Workshop: Know Your Market to Access

Map where your work sits and who your buyer or collector is: retail vs wholesale vs direct, platform selection, market gaps.
About this Event

This session helps you map where your work actually sits in the market and who your buyer or collector really is. We'll take a practical look at retail versus wholesale versus direct sales, how to choose the right platforms for your practice, and how to spot a genuine gap in the market rather than a crowded corner of it.

Mentored by Carmel Haugh and Tang Oudomvilay, the session runs as an optional peer learning, small group format, with mentoring on market positioning and access built in alongside group discussion. It's one part of the pathway toward your pitch toolkit, the practical toolkit you'll build across the programme to take your work to market with confidence.

Regional makers are welcome to join via hybrid delivery.

Who should attend?

Makers in the artisan programme working toward their pitch toolkit. Regional makers welcome via hybrid delivery.

What's included?

Mentoring on market positioning and access, small group peer discussion, and a contribution toward your pitch toolkit.

Good to know

• 2 hours
• Mentored by Carmel Haugh and Tang Oudomvilay
• Optional peer learning, small group format
• Hybrid delivery available for regional makers
• Builds toward your completed pitch toolkit by the end of the programme

Workshop Cancellation Policy:
Please note this workshop can be cancelled by artisan due to unforeseen circumstances or if minimum numbers are not reached - this decision is made between 2-7 days before the workshop date so don't delay in buying your ticket! In the event of the workshop being cancelled by artisan, participants will be refunded in full and as soon as possible.

Participant Cancellation Policy:
Workshops have limited spaces and involve preparation by the facilitator. Bookings cancelled up to two weeks prior to the start of the workshop may be refunded, but a 20% non-refundable administration fee will be deducted. Bookings cancelled within two weeks of the workshop commencing will not be refunded. Refunds are to be processed by the attendee through Humanitix.

Workshop Transfer Policy:
You are also welcome to transfer your booking to another person prior to the workshop commencing. Please confirm this arrangement 24 hours prior to the workshop in writing to [email protected].