WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 – From insights to market impact

Create impact in your business through building strategies for your sales channels in export or domestic markets as we navigate together.
About this Event

Register for in person attendance only.

Wine Australia Global Market Update 2026: From insight to impact.

Join us for the upcoming Global Market Update to gain valuable insights into the current state of play in domestic and international wine markets.

Hear directly from industry experts as they unpack the latest trends and insights and join discussions around the changes shaping the future of our sector, both at home and internationally. This is a key opportunity to stay informed and better understand where the opportunities lie in a rapidly evolving global wine market.

For Australian wine producers, exporters, and trade.

SAVE THE DATE Friday 14 August 2026, 10.00am – 5.00pm (ACST)

Morning tea and lunch will be provided.

Please bring a bottle of wine to showcase at the networking session.

Register your in person attendance

NOTE VENUE THIS YEAR is the Adelaide Convention Centre, Hall C.

The event will be recorded for those unable to attend

(you do not need to register for the recording as it will be published on the website)

Places are limited

PROGRAM

9.15- 10.00am

Arrival and registration, coffee and morning tea

10.00am

Opening session

Overview of the day – Angus Hughson (host); Welcome to Country – Cliffy Wilson

Opening remarks - Dr Martin Cole, Wine Australia CEO and Lee McLean CEO Australian Grape & Wine, and Jay Meek Austrade (ANMI)

11.00am

Global Market Development - Using insights to drive impact

The Global Market “Turning Adversity to Advantage” with Peter Bailey

International Market Activations

• Aaron Ridgway (Americas)
• Laura Jewell MW (EMEA)
• Sarah Roberts (APAC & Domestic)

1.00pm Lunch

1.45pm

Domestic “The rise of the selective shopper” with Mel Anderson

Meeting the customer where they are: The ‘mid-strength’ opportunity with Angelica Crabb

NVR and supply intel with Sandy Hathaway

3.30pm

On Premise in focus

NiQ On-Premise: after Work Drinks Opportunity with Tom Graham

4.00pm

Impact from insights – rounding out what we have learned from today and where the growth can come from

Joint Marketing Group Panel discussion

Q&A and Wrap up by Dr Martin Cole

5.00pm Networking drinks