Turning Visibility Into Trust & Action (Not Just Likes)!

In today’s digital world, being visible online isn’t enough. You can post consistently, gain followers, and still struggle to turn that attention into trust, clients, and real growth.

This workshop is designed to help business owners understand how to strategically position themselves online so their brand feels credible, consistent, and worth choosing.

Through real examples and practical frameworks, you’ll learn how to move beyond chasing likes and start building a digital presence that earns trust and inspires action.

Whether someone discovers you through Instagram, your website, a newsletter, or word of mouth, your brand should feel clear, consistent, and confident everywhere it appears.

This session will show you how to make that happen.

This workshop is led by Emily Heidinger, founder of , a branding and marketing agency based in Calgary.

Long Dog Agency helps businesses turn their ideas into memorable brands through strategic branding, visual marketing, content creation, and social media strategy.

The agency was built on the belief that business owners shouldn’t feel overwhelmed by marketing. Instead, they should have clear strategy, cohesive branding, and a digital presence that naturally attracts their ideal audience!

What We’ll Cover

1. Brand Clarity & Positioning

How to define what your brand actually stands for so people instantly understand what makes you different.

2. Turning Visibility Into Trust

Why people follow your business but don’t buy your service or product. How to build credibility that moves people from attention to action.

3. Social Media That Works for Your Business

How to approach social media strategically instead of randomly posting and hoping something sticks.

4. Creating Consistency Across Your Digital Presence

How your website, social media, email newsletters, and messaging should all work together to reinforce your brand.

5. Content That Builds Authority

What to share online so your audience sees you as the memorable expert in your space.

6. A Sustainable Strategy

How to create a digital presence that feels manageable, aligned with your brand, and actually supports business growth.

Who This Workshop Is For

This workshop is ideal for:

• Small business owners and entrepreneurs

• Service providers and creatives

• New business owners

• Founders managing their own marketing

• Businesses who feel visible online but aren’t seeing results

• Anyone who wants a clearer digital brand strategy

Whether you’re just starting out or already established, you’ll leave with a clearer understanding of how to position your brand online so people trust you and take action!

Know what’s Happening Next — before everyone else does.

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Host or Publisher Victoria Park Business Centre