Transforming Local Media Organizations: Strategies for Business Growth

Katie Pickman will offer fresh insights into the evolving role of local media organizations and share practical strategies to drive brand growth in today’s digital and social landscape. This session is tailored for sales and marketing leaders looking to understand how partnerships with local video storytellers like Hawaii News Now can unlock new opportunities and strengthen their competitive edge.

Katie Pickman
Hawaii News Now General Manager

Katie has served as General Manager of Hawaii News Now since January of 2020. She is an experienced broadcaster with a demonstrated history of success in the media multi screen industry.

Leading Hawaii’s largest multimedia organization, Katie and her colleagues are committed to serving and connecting our islands through the careful creation of over 50 hours of local news per week shared on all the screens people in Hawaii use most. During the pandemic, HNN launched an additional 5 hours per week in response to the community’s growing demand for local news in unprecedented times.

In addition to growing news programming, Katie has also focused on telling Hawaii’s local business stories with brand elevating lifestyle programs. Katie has launched multiple dynamic lifestyle programs in her career including HI Now, HI Now Japan, Talk Story and the Rhode Show. Telling local stories is her passion.

Her focus is nurturing an environment of high performance, creativity and well being for her colleagues. In response to the growing pressures of our industry, Katie’s team introduced a station employee wellness program that continues to grow.

Katie is a certified life coach and serves on multiple boards in Hawaii including Hawaii Symphony Orchestra, Honolulu Theatre for Youth, Make a Wish Hawaii, and Red Cross Hawaii.

Host or Publisher SME Honolulu