The Relevance of Filters in Digital Photography with Jim Reisman

Join us on a visual journey into the world of neutral density and polarizing filters in photography. In this presentation, we'll explore how these versatile tools empower photographers to control exposure, capture captivating long-exposure shots, and unleash their creative potential. Discover the art and science behind ND filters and learn how to elevate your photography to new heights.
With Photoshop, Lightroom, and all the other imaging software available, why are filters still vital to the serious photographer? Jim Reisman from NiSi filters will present the case for selling filters to bring your customers’ images to a professional level. NiSi filter systems are used by the world’s leading landscape and nature photographers. These photographers are followed by enthusiasts who want to capture photos with the same intensity and vibrance. NiSi Optics’ aim is to walk these ready to buy customers into your doors.

Jim Reisman is a photographer with 50 years of experience (YIKES!). His career includes being the national photographer for Sizzler, KFC, and Mattel, the owner of two camera stores in Los Angeles, a technical advisor to the film industry. Never knowing when to quit, he now tuns the USA division of NiSi USA.

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