The Psychology of Wine – Savoring Perception, Culture, and Choice

Discover the hidden psychology behind your wine choices and tasting experiences in this immersive two-hour class. The Psychology of Wine delves into how our senses, social influences, and subconscious mind shape our perceptions and enjoyment of wine.

Led by our wine psychology expert, this course combines interactive activities with fascinating insights into sensory perception, including how our senses and expectations influence taste. Explore cultural and social forces that mold our wine preferences, from cultural identity to trending tastes, and learn how wine marketing and branding subtly guide our choices.

Perfect for wine enthusiasts and curious minds alike, this class will elevate your appreciation of wine and transform how you think about tasting and choosing wine. Join us to sip, learn, and experience wine in a whole new way!

Dr. Sharon Chirban has practiced as a clinical psychologist in private practice for 30 years. She works with high performers in all walks of life – sports, corporate culture, medicine, law -to name a few. She has had a lifetime interest in gastronomy, wine and food influenced largely by her Greek heritage that values a family first, food first culture. You will find her scavenging for her next wine/food party theme or planning a wine adventure. She holds the WSET Level 3 Award in Wines certification and the Champagne Specialist Certificate.

Location: Commonwealth Wine School
Instructor: Sharon Chirban, PhD

All participants must be at least 21 years old.

Host or Publisher Commonwealth Wine School