The 2025 Future of Marketing Leadership Conference

The 2025 Future of Marketing Leadership Conference will be a collaboration between the ANA Educational Foundation, the ANA Global CMO Growth Council, and Columbia Business School's Center on Global Brand Leadership.

The conference is curated around the Growth Council's four leadership priorities: Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand and Creativity.

This one and a half day conference will bring together industry and academia to chart a 'curriculum for modern marketing,' offering inspiration, practical education, and the opportunity to explore the talent competencies essential to future success.

• Alex Craddock - Chief Marketing and Content Officer, Citi
• Alicia Tillman - Chief Marketing Officer, Delta
• Julia Goldin - Chief Product & Marketing Officer, The LEGO Group
• Manos Spanos - Chief Commercial Officer, Sunny Sky Products
• Soyoung Kang - Chief Marketing Officer, EOS Products
• Bob Liodice - Chief Executive Officer, ANA

9:30am-10:00am - Breakfast

10:00am-11:00am - Opening Remarks and Housekeeping

• Bob Liodice, CEO, ANA
• Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School

11:00am-11:35am – SESSION TBA

• Alex Craddock, Chief Marketing and Content Officer, Citi

11:35am-12:00pm - Sustainable Talent Pipelines

• Jerusha Harvey, SVP Marketing Capabilities, ANA [MODERATOR]
• Panelists TBA

12:00pm-12:20pm – Networking Coffee Break

12:20pm-12:55pm – From Zero to #1: The Story of eos Body Lotion and the Power of Creativity, Inclusion, and Community

• Soyoung Kang, CMO, eos

12:55pm-1:30pm – The Future of Omnichannel Marketing

• April Dean, VP, Ad Sales, A+E Networks
• Moderator and Additional Panelists TBA

1:30pm-2:30pm - Lunch

2:30pm-3:05pm - SESSION TBA

3:05pm-3:40pm - SESSION TBA

• Sadie Thomas, Director, Americas Ads Marketing, Google

3:40pm-4:00pm - Networking Coffee Break

4:00pm-4:35pm – Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet

• Dan Dipiazzo, Chief Marketing & Experience Officer, Georgia Aquarium

4:35pm-5:10pm – SESSION TBA

• Julia Goldin, Chief Product & Marketing Officer, The LEGO Group

5:10pm-5:30pm - Closing Remarks

5:30pm-6:30pm - Reception

9:30am-10:00am - Breakfast

10:00am-10:15am - Welcome Remarks and Housekeeping

• Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School

10:15am-10:50am – Data and AI Take Flight: Revolutionizing Marketing and Operations for Tomorrow

• Alicia Tillman, Chief Marketing Officer, Delta

10:50am-11:25am - The Future of MarTech Leadership

• Miklos Sarvary, Carson Family Professor of Business, Columbia Business School [MODERATOR]
• Nobles Crawford, Assistant Vice President, Head of Innovative Strategy, L’Oréal USA
• Harry Kargman, Founder & CEO, Kargo
• Joseph Prota, Global Director of Brand Marketing, IBM
• Obioma (Oby) Enyia, Head of North America Consumer Connections and Media, The Coca-Cola Company
• Additional Panelists TBA

11:25am-12:00pm – SESSION TBA

12:00pm-12:15pm – Grab & Go Lunch

12:15pm-12:50pm – How Today's MarTech Leaders Are Tackling the Biggest Challenges and Driving Innovation in the Modern Marketing Environment

• John Hardy, SVP, MarTech, ANA [MODERATOR]
• Panelists TBA

12:50pm-1:25pm - Storytelling in the Age of AI

• Manos Spanos, Chief Commercial Officer, Sunny Sky Products

1:25pm-1:30pm - Closing Remarks

Host or Publisher Columbia's Center on Global Brand Leadership