Stop Cage Cruelty: CEO Profit vs Animal Welfare
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Stop Cage Cruelty: CEO Profit vs Animal Welfare
Date: Saturday, June 20, 2026
In 2016, Sobeys and other grocery chains owned by Empire Co. made a public promise to go 100% cage-free by 2025. Now, a decade later, they have backtracked on their word. While families in our community struggle with the rising cost of groceries, Sobeys is posting record earnings and using "affordability" as a shield for ongoing cage cruelty.
This demonstration is part of Animal Justice’s largest nationwide protest yet, with 13 cities across Canada participating to demand an end to cages.
We’re gathering to demand that CEO Pierre St-Laurent, honour his company’s commitment. If Sobeys and Empire can afford millions in executive bonuses, they can afford to get hens out of cages.
THE MATH OF CRUELTY: We will be unveiling our "Giant Receipt of Cruelty" to show exactly where Sobeys and Empire’s priorities lie:
Item 1: CEO Compensation — $3.4 Million
Item 2: Annual Profit — $700 Million
Item 3: Broken Promises — 10 Years
TOTAL PRICE: A lifetime of suffering for millions of hens.
We’ll also be sharing the EggSCANada app with shoppers so they can learn the truth behind egg industry labels and directly contact grocery executives themselves.
What to bring: Your voice and your passion! We will provide signs, including the giant receipt!
Let’s let Sobeys and Empire know: Canadians see through the smokescreen.
Please meet on the public sidewalk/grassy area in front of Sobeys along 17th Avenue SE. Hope to see you there!
Date: Saturday, June 20, 2026
In 2016, Sobeys and other grocery chains owned by Empire Co. made a public promise to go 100% cage-free by 2025. Now, a decade later, they have backtracked on their word. While families in our community struggle with the rising cost of groceries, Sobeys is posting record earnings and using "affordability" as a shield for ongoing cage cruelty.
This demonstration is part of Animal Justice’s largest nationwide protest yet, with 13 cities across Canada participating to demand an end to cages.
We’re gathering to demand that CEO Pierre St-Laurent, honour his company’s commitment. If Sobeys and Empire can afford millions in executive bonuses, they can afford to get hens out of cages.
THE MATH OF CRUELTY: We will be unveiling our "Giant Receipt of Cruelty" to show exactly where Sobeys and Empire’s priorities lie:
Item 1: CEO Compensation — $3.4 Million
Item 2: Annual Profit — $700 Million
Item 3: Broken Promises — 10 Years
TOTAL PRICE: A lifetime of suffering for millions of hens.
We’ll also be sharing the EggSCANada app with shoppers so they can learn the truth behind egg industry labels and directly contact grocery executives themselves.
What to bring: Your voice and your passion! We will provide signs, including the giant receipt!
Let’s let Sobeys and Empire know: Canadians see through the smokescreen.
Please meet on the public sidewalk/grassy area in front of Sobeys along 17th Avenue SE. Hope to see you there!
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Where is it happening?
Sobeys - Forest Lawn 5101 - 17 Avenue SE, Calgary, AB Canada T2A 0V7, Canada
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
