Simplified Strength - London

After successful global tours of Australia, New Zealand, Canada, England, Scotland & Ireland, strength coach Sean McInroy is bringing his Simplified Strength Seminar tour back to London in 2026!

Join Sean on June 28th at Marchon Victoria in London.

If you're a coach or a trainer looking to level up and sharpen your skills, understand the exercises you’re prescribing better than you know yourself, build the tools to become an elite level communicator with your clients and develop the confidence to take your coaching services to the next level, then Simplified Strength Seminar is for you!

BUT this isn’t just for coaches... If you’re serious about your own training, take your results seriously and are looking to increase your knowledge, skills and confidence to be become a completely self-sufficient version of yourself in the gym, then this too is for you!

This incredibly unique educational experience teachs you:

• The what to do
• The why you should be doing it
• The how it's best applied, and
• For who.

It answers all the questions you need to know or wanted answers to, as well as so many more you never even thought to ask!

This seminar is jam-packed and blends theory with the practical application of developing strength, building muscle and levelling up your programming expertise.

So expect to walk away with seriously profound knowledge, skills and a whole lotta confidence!

The day includes:

• Sean's 15 Simplified Strength Princples
• Squatting workshop
• Core strength & breathing breakdown
• Maximising upper body strength & development
• Key programming principles
• Deadlifting workshop
• Q & A session

In this full day of interactive learning you'll learn the most efficient methods and effective principles to build enviable strength, muscle, knowledge and confidence.

You'll:

• Identify common faults and how to correct them
• Understand individual variability and expectation management
• Discover optimal positional cues and tricks to never forget them
• Develop better communication skills to be a better understood coach
• Build confidence in your own competency to be completely self sufficient

• Learn how to master the best techniques and cues to become strong AF
• Develop your knowledge and launch your progress past your current skill set
• Establish yourself as a confident authority on strength training
• Be able to program more effectively for a wide range of clients’ goals

With over two decades under the bar Sean founded Apex Strength Society out of frustration with the fitness industry’s obsession with quick fixes, gimmicks and gatekeeping. Instead he creates stripped-back programs focused on three principles: clear intention, impeccable technique and unapologetic intensity.

He knows first hand just how impactful a proper education can be. That’s why this seminar doesn’t skimp on details. Here's here to help coaches and lifters of every level take control of their technique and be a strong AF.

• Training attire
• Notepad & pen or a laptop to take ntoes
• Lunch (there will be short breaks to eat)
• Water
• A Good F*cking Attitude

Note: Tickets are non refundable