Signs of Belonging: Keep on the Grass

“Keep on the Grass” is a playful and thought-provoking exhibition which explores how signs in public spaces encourage or discourage a sense of belonging. It was inspired by Parks for Health, Camden and Islington’s award-winning strategy to make parks and the wider public realm welcoming and health-promoting for as many people as possible.

You can read more about the exhibition here.

At this launch event, you will hear from the exhibition curator, Catherine Max, as well as from an expert panel who will discuss the ways signs shape behaviours, attitudes and experiences.

You will have the opportunity to view the installation and to network before and after the discussion.

Speakers

Catherine Max, “Keep on the Grass” Curator and Health and Sustainability Consultant

Sally Oldfield, Parks Partnership Manager, London Borough of Islington

Chris Donkin, from London Sport’s “More Ball Games” campaign

Andrew Smith, Professor of Urban Experiences, University of Westminster

Programme

6.00 pm Registration and viewing

6.30 pm Panel

7.15 pm Light refreshments, networking and viewing

8.00 pm Close

“Keep On the Grass” is on view and open to the public at the University of Westminster’s new Zone 29 building from 29th June to 31st July 2026. The installation was originally staged at the Building Centre in London and toured to the Farrell Centre in Newcastle as part of their What is an Ideal City? programme.

Get involved

Let us know what you think and share your own pictures of signs.

#KeepOnTheGrass

@uniwestminster

This event is part of the programme of events and activities organised by the Destinations and Experiences Research Centre (DEX); and forms part of the 2026 London Festival of Architecture.