SEO in the AI Age: An Honest Breakdown for Local Businesses
About this Event
The SEO rulebook is changing.
AI Overviews, chatbots and a growing collection of acronyms such as GEO, AEO and SGE have left many small business owners wondering whether everything they have been told about search is now obsolete.
It is not. But some things do need to change.
This practical three-hour masterclass explains how search works today, without the panic, jargon orexpensive marketing fluff. We will separate genuine developments from recycled hype, explain why traditional SEO and keyword research still matter, and show how AI-powered search platforms assess businesses, brands and online information.
Designed specifically for locally focused businesses, the session starts with a simple principle: good SEO begins with getting the basics right.
You will learn how your website, Google Business Profile, online reviews, business listings, content and social activity work together to build trust, strengthen local visibility and help both search engines and potential customers understand why your business deserves their attention.
We will cover:
What has genuinely changed in search
What has not changed, despite the headlines
How Google and AI search tools find, assess and recommend businesses
Why local authority and consistency matter
How to strengthen your digital footprint
Which new acronyms are useful and which are mostly noise
The practical steps your business should take next...
There are no magic prompts, overnight shortcuts or promises of instant domination.
Just a clear, honest and actionable framework for improving your visibility, earning trust and competing effectively as search continues to evolve.
Where is it happening?
Event Location & Nearby Stays:
GBP 76.53
