Scaling with Confidence: Turning Financial Insight into Profit

What’s Really Driving Profit in Your Business. Most business owners do not have a revenue problem, they have a profit problem. And the truth is, many are making decisions without fully understanding what’s happening in their numbers.

In this session, Melissa Houston, CPA, will break down the three key drivers of profit and show how they are impacting your business right now. Attendees will learn how to identify where profit is being made (or lost), understand the story behind their financials, and make more confident, informed decisions.

This is not about complicated accounting. It’s about helping business owners finally understand their numbers in a practical way so they can stop guessing, improve margins, and build a business that actually pays them.

Attendees will leave with clarity on what to focus on, what to fix, and how to take control of their profitability moving forward.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Scotiabank Women Initiative