Podcast Marketing: Grow Your Audience

How do you get listeners to notice your work, especially in today's saturated and fragmented media environment? In this session, Eric Dhan, Community Manager of the PRX Podcast Garage at KQED, will unpack the elements of an effective marketing campaign that serves and grows your audience. You will learn about the types of communication tools and platforms for audience growth, best practices for devising a campaign strategy and plan, and ways of developing a cohesive brand and identity for your show. This is a great opportunity to meet fellow audio creators and industry professionals.

This is an in-person event and will not be livestreamed or recorded.

Skills: podcasting, podcast marketing, audience engagement, audience growth, social media, podcast promotion

About the Speakers

Eric Dhan is the Community Manager of the PRX Podcast Garage at KQED, where he runs events and workshops that foster connection and learning between podcast creators, multimedia storytellers, and public media stations. Previously, Eric was a project manager on PRX's training team, where he facilitated workshops that brought together audio creators in the United States and abroad, through cohort-based accelerator programs such as the Google Podcasts creator program and the Ready To Learn Podcast Accelerator from CPB and PBS. Eric also managed PRX’s Gateway Cities Audio Project, a community outreach and asset mapping initiative focused on building community and support for local podcasters and storytellers in communities around Massachusetts. Eric enjoys signing up for sprint triathlons and lake swims as ways to travel the world and face his fear of deep, dark open waters.

Host or Publisher PRX