Personal Branding 1 Day Workshop | Lansing, MI

Event Details

• Duration: 1-Day Practical Training (8 Hours)
• Timing: 9:00 AM – 5:00 PM (including breaks)
• Location: Location shared via email ( Complete Address )
• Format: Classroom Training (Virtual option available on request)
• Language: English
• Certificate: Course Completion Certificate
• PDUs Awarded: 8 Professional Development Units
• Contact: [email protected]

In today’s competitive professional world, how you are perceived matters as much as what you know. Your personal brand influences your career growth, leadership presence, professional credibility, and online reputation.

This one-day Personal Branding training program is a highly interactive and practical workshop designed to help participants discover, define, and strengthen their unique professional identity. The session guides you through understanding your strengths, aligning your values, improving your professional image, and confidently presenting yourself—both offline and online.

Participants will learn how to build a consistent, authentic personal brand, leverage social media platforms effectively, and manage their reputation during challenging situations. By the end of the workshop, attendees will walk away with a clear personal branding action plan they can apply immediately in their professional and personal lives.

• Working professionals
• Entrepreneurs and business owners
• Managers and team leaders
• Sales, marketing, and HR professionals
• Fresh graduates and job seekers
• Anyone looking to enhance visibility, confidence, and credibility

By the end of this Personal Branding workshop, participants will be able to:

• Identify their core strengths, values, and professional identity
• Build a strong and authentic personal brand
• Improve executive presence and first impressions
• Create a consistent professional image
• Use social media strategically for personal branding
• Protect and manage their personal brand during crises
• Develop a step-by-step personal branding roadmap

• Introductions and expectations
• Understanding why personal branding matters today
• Setting goals for the day

• What happens when you don’t define your brand
• Understanding perception vs reality
• Identifying personal brand values and purpose
• Self-assessment and reflection activity

• Identifying strengths that differentiate you
• Aligning passion with professional goals
• The core pillars of a strong personal brand
• Practical brand clarity exercise

• Creating a clear and consistent image
• Building credibility and trust
• Daily habits that reinforce your brand
• Commitment to long-term brand growth

• Balancing personal values with corporate identity
• Professional behavior and workplace branding
• Building strong professional relationships
• Communication and rapport-building techniques

• Authentic personal branding strategies
• Networking with purpose
• Personal storytelling for influence
• Online and offline brand visibility

• Creating powerful first impressions
• Professional appearance and body language
• Dressing for confidence and credibility
• Aligning appearance with brand identity

• Using LinkedIn and social platforms effectively
• Content strategy for personal branding
• Online reputation and privacy awareness
• Monitoring and engaging professionally

• Handling negative perceptions and feedback
• Responding professionally during brand challenges
• Protecting credibility and trust
• Crisis management essentials

• Key takeaways from the workshop
• Personal branding action plan creation
• Participant feedback and closing

• Comprehensive participant workbook
• Practical exercises and templates
• Personal branding action plan
• Certificate of Participation

Offers & Discounts

🎉 Group Discounts Available:

5–10 participants → 10% Discount

11–20 participants → 15% Discount

Corporate & Team Training Available

Want this course delivered at your workplace or for your team? We offer customized onsite and virtual sessions for companies.📩 Email us at [email protected] for details.

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