Internet Marketing Fundamentals 1 Day Workshop |Lansing, MI

• Duration: 1-Day Practical Training (8 Hours)
• Timing: 9:00 AM – 5:00 PM (including breaks)
• Location: Location shared via email ( Complete Address )
• Format: Classroom Training (Virtual option available on request)
• Language: English
• Certificate: Course Completion Certificate
• PDUs Awarded: 8 Professional Development Units
• Contact: [email protected]

In today’s digital-first world, businesses must understand how to market effectively online to stay competitive. This one-day Internet Marketing Fundamentals Workshop gives participants the essential skills to build a strong online presence, attract the right audience, and convert leads into customers.

From understanding your brand’s strengths using a structured SWOT framework to leveraging SEO, social media, web content, online campaigns, and lead generation tactics—this workshop covers the core pillars of modern digital marketing.

Designed for beginners, business owners, marketers, freelancers, and anyone wanting to grow online, this training blends strategy with action-oriented tools you can start using immediately. By the end of the session, you’ll know how to create impactful content, design optimized web pages, run engaging campaigns, and build a consistent digital brand.

This course is highly relevant for anyone looking to improve online visibility, increase website traffic, and strengthen digital communication skills.

By the end of the workshop, participants will be able to:

• Analyze their brand using a marketing-focused SWOT assessment
• Conduct essential online market research
• Apply real-time marketing tactics for better engagement
• Build a consistent and recognizable online brand
• Use social media strategically across multiple platforms
• Understand SEO fundamentals for better search ranking
• Create content that attracts and retains audiences
• Identify essential website elements that drive conversions
• Capture and nurture quality leads
• Design online campaigns that deliver measurable results

Welcome, Introductions & Workshop Overview

– Understanding digital strengths & opportunities
– Identifying challenges & competition
– Using SWOT insights to shape your marketing direction

– Gathering audience insights
– Understanding digital consumer behavior
– Using data to refine product, price & positioning

Tea / Coffee Break

– Responding to trends quickly
– Creating dynamic and timely content
– Monitoring online conversations

– Building a consistent brand identity
– Emotional connections through online interactions
– Branding across digital channels

Lunch Break

– Community building essentials
– Creating a personal and approachable brand voice
– Encouraging shares & brand advocacy

– Crafting relevant and optimized content
– Keywords & value propositions
– Creating search-friendly links

Afternoon Break

– Using content as your core marketing asset
– Blogging, webinars & interactive engagement
– Monitoring performance

– Elements of a high-converting website
– Mobile-responsive design
– Website analytics for decision-making

– Capturing qualified leads
– What to offer your audience
– Turning new customers into repeat buyers

– Crafting compelling messaging
– Understanding the 4 W’s of a digital campaign
– Continuous monitoring & optimization

Wrap-Up, Action Plan & Closing Remarks

🎓 Certification

All participants will receive a Certificate of Completion from LearneRRing, recognizing their achievement.

Exclusive OffersGroup Discounts:10% off for groups of 5-10 participants15% off for groups of 11-20 participants
Corporate & Team Training Available

Want this course delivered at your workplace or for your team? We offer customized onsite and virtual sessions for companies.📩 Email us at [email protected] for details.

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Host or Publisher LearneRRing