Marketing Essentials 1 Day Workshop |Lansing, MI

• Duration: 1-Day Practical Training (8 Hours)
• Timing: 9:00 AM – 5:00 PM (including breaks)
• Location: Location shared via email ( Complete Address )
• Format: Classroom Training (Virtual option available on request)
• Language: English
• Certificate: Course Completion Certificate
• PDUs Awarded: 8 Professional Development Units
• Contact: [email protected]

Gain a strong foundation in modern marketing with this practical 1-day program designed for managers, sales teams, customer service professionals, entrepreneurs, and anyone aiming to strengthen their marketing skills. Learn key strategies, tools, and frameworks to attract customers, improve brand visibility, and support business growth.

Marketing Essentials – 1-Day Training (9:00 AM – 5:00 PM)
This hands-on training program is designed to give participants a clear and confident understanding of how marketing drives business success. Whether you’re new to marketing or looking to refresh your knowledge, this workshop provides the essential skills you need to analyze markets, position products, communicate value, and support strategic growth.

Across the day, you will explore real-world examples, practical frameworks, and interactive exercises that help you understand how marketing works in everyday business situations. You’ll learn how customers make decisions, how businesses identify opportunities, and how different marketing tools can be aligned to deliver measurable results.

By the end of the session, you will be equipped with practical techniques to strengthen customer engagement, build brand visibility, and support your organization’s long-term growth plans.

• Understand the core principles of marketing and why it matters in every role
• Identify customer needs and translate them into effective marketing actions
• Build an effective marketing mix using the 7Ps
• Analyze market conditions using research tools and frameworks
• Align marketing activities with business and growth strategies
• Communicate value through targeted marketing messages
• Apply practical tools to solve real business marketing challenges

9:00 AM – 9:15 AM
Welcome, introductions, and overview of the day

9:15 AM – 10:00 AM
Introduction to Marketing: What marketing really means in today’s business environment

10:00 AM – 10:45 AM
Customer Needs & Market Insight: Understanding buying behavior and the role of research

10:45 AM – 11:00 AM
Tea/Coffee Break

11:00 AM – 12:00 PM
Growth Strategies & Business Alignment: How marketing supports strategic decision-making

12:00 PM – 1:00 PM
Understanding the Marketing Mix (7Ps): Tools to influence customers and shape brand value

1:00 PM – 2:00 PM
Lunch Break

2:00 PM – 2:45 PM
Marketing Frameworks Made Simple: Using the Marketing Triangle to plan effective actions

2:45 PM – 3:30 PM
Market Challenges Case Study: Learning from real-world examples of product-market mismatch

3:30 PM – 3:45 PM
Tea/Coffee Break

3:45 PM – 4:30 PM
Promotional Strategies & Communication Tools: Choosing the right channels to reach your audience

4:30 PM – 5:00 PM
Hands-On Activity & Wrap-Up: Build a mini-marketing plan using techniques learned during the day

• New marketing professionals
• Sales and customer service teams
• Supervisors and managers
• Small business owners
• Entrepreneurs and start-ups
• Anyone who wants to understand marketing fundamentals

By the end of this workshop, participants will be able to:

• Explain the core building blocks of marketing
• Analyze customers and markets using simple research tools
• Build a marketing mix tailored to business objectives
• Use practical frameworks to plan customer-focused strategies
• Create simple, effective marketing messages that attract attention
• Understand how marketing contributes to sustainable business growth

🎓 Certification

All participants will receive a Certificate of Completion from LearneRRing, recognizing their achievement.

Exclusive OffersGroup Discounts:10% off for groups of 5-10 participants15% off for groups of 11-20 participants
Corporate & Team Training Available

Want this course delivered at your workplace or for your team? We offer customized onsite and virtual sessions for companies.📩 Email us at [email protected] for details.

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Host or Publisher LearneRRing