Marketing your Business with StoryBrand

Join us for an engaging two-part workshop series designed to help you craft a compelling brand story and execute an effective marketing strategy. Using the StoryBrand Framework, this event will equip you with tools to clarify your message, connect with your audience, and achieve your business goals.

📅 Date: March 20, 2025

🕒 Time: [Insert Time]

📍 Location: StartingBlock Madison

In this session, we’ll focus on building your brand story through guided exercises and a case study. Topics include:

• Reviewing Goals and Agenda
• Business and Marketing Overview
• Conducting a Situation Analysis (Goals, SWOT, Target Audience, Competition, Challenges)
• Developing Core Messaging and Positioning: Your Brand Story
• Campaign Brainstorm: Identifying Quarterly Needs and Generating Campaign Ideas
• Recap and Key Takeaways

Part 2: Marketing Execution – Tactics

📅 Date: April 24, 2025

🕒 Time: [Insert Time]

📍 Location: StartingBlock Madison

Building on Part 1, this session will focus on executing your marketing strategy. Topics include:

• Mapping the Customer Journey
• Optimizing Your Website
• Leveraging Your Google Business Profile
• Managing Online Reviews
• Utilizing Digital Advertising and Paid Search
• Incorporating Direct Mail and Email Campaigns
• Creating Impactful Sales Collateral

This workshop series is perfect for business owners and marketers who want to:

• Clarify their messaging using the StoryBrand Framework.
• Build a strategic foundation through analysis and planning.
• Execute marketing tactics to connect with customers and grow their business.

🎟️ Cost: FREE

✉️ Questions? Contact us at galemansotelo@thenhti.org

Don’t miss this opportunity to transform your marketing with StoryBrand! Reserve your spot today.

Host or Publisher The Network for Health, Technology, and Innovation