Indian Business Culture webinar

The EU–India agreement creates an exceptional gateway for European entrepreneurs and top managers to enter, expand, or scale in one of the world’s most dynamic economies. Yet this opportunity comes with hidden risks. Applying European assumptions, behaviors, or management styles in India can lead to lost deals, damaged relationships, and significant financial losses. This webinar is designed to help you navigate Indian business culture with clarity—so opportunity does not turn into costly mistakes!

India is a land of contrasts and continuity — where ancient civilization meets cutting-edge innovation, where tradition coexists with entrepreneurial spirit, and where human relationships often matter more than processes. With its deep-rooted history, diverse population, and rapid economic rise, India is not just a place — it’s a totally different experience! Before we dive into facts and frameworks, take a moment to reflect on your own business challenges:

• How would you react when your business proposal is ignored, despite the best practices used in writing and delivering it?

• How do you react when decisions seem to take longer than expected — and you're not sure who's really deciding?

• Why your words demotivated your Indian colleague, despite the good intention? Why your positive feedback generated no reaction or silance?

• Why the "Yes" you received is too good to be true? Why do they avoid saying "No", but the behaviour is still a "No" response?

India can be challenging to read from the outside. But with the right mindset and cultural tools, you can decode the signals, build trust, and collaborate more effectively.

This webinar is supported by local expert Dr. Fatema Abbas, whose deep knowledge of Indian business culture bridges European and Indian perspectives. Her on-the-ground experience ensures that insights are not theoretical but rooted in real business practice—giving you a decisive edge in the Indian market. At the end of it, you will get a nuanced understanding of:

Business Protocols,

Indian Communication styles,

Relationship building practices,

Decision-Making particularities,

Time perception in Indian business contexts,

Creative thinking through Jugaad,

Modern Indian entrepreneurship reality.

Do not let cultural blind spots cost you time, credibility, or money. Join this webinar to transform cultural understanding into strategic advantage and position yourself for success in India. Register now and secure your place in this high-impact session designed for leaders ready to act on the EU–India opportunity.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Colorful Cultures