How To Strategize Your Social Game

Social media is not about posting more. It’s about posting with purpose. That’s exactly what the How To Strategize Your Social Game workshop is about: transforming ideas into strategy, strategy into structure, and structure into measurable impact. In this masterclass, Petra guides professionals step-by-step in unlocking the full potential of social media, in a way that is strategic, practical, and immediately applicable.

• How to build a powerful and future-proof social media strategy
• Translating mission, vision, and core values into online presence
• Identifying and understanding your target audiences
• Setting clear objectives and defining meaningful KPIs
• Developing a smart and sustainable content strategy
• Choosing the right content formats for maximum engagement
• Creating a structured content calendar and monthly planning

This session is highly interactive. Expect dialogue, real-life examples, strategic thinking, and space for discussion.

This workshop is hosted by Petra Bijvoet — social media strategist, trainer, speaker and Geschäftsführerin of Hashtag Junkies. With a full-service creative social media agency based in Berlin and Rotterdam, they build brands that move people. Since 2017, they have helped 50+ brands grow their digital presence, activated more than 8 million users, and trained over 25,000 professionals through talks and workshops across the globe.

Know what’s Happening Next — before everyone else does.

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