How to position your brand to win with buyers and scale in retail

In this workshop, Anne-Sophie Martin-Kukah shares insider knowledge from the consumer goods and retail industry that founders rarely get access to.

Getting your products onto retail shelves can feel unclear and out of reach. This session breaks down how retail actually works, what buyers are really looking for, and how to decide if it’s the right move for your business. It will also show you how to position your brand as a preferred choice by aligning with the way buyers assess new products.By attending this workshop, you will:

• Understand how retailers assess emerging brands and what they expect from founders
• Learn how to position your brand to confidently answer buyer questions and stand out in decision-making
• Avoid common mistakes that slow down or block retail opportunities
• Gain clarity on how to present your brand for retail success
• Assess whether retail is the right next step for your business
• Get a clear view of what “retail-ready” really means in practice

Whether you are developing your idea, preparing for your first retail conversation, or already stocked and looking to expand further into retail, this session will help you move forward with greater clarity and direction.

Meet the speaker

Anne-Sophie Martin-Kukah is a retail and consumer brand growth consultant with over 15 years experience working across global consumer brands and supporting founders with insider knowledge, to successfully navigate retail.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Small Business Research + Enterprise Centre