How to drive better sales by understanding your customers better

Marketing generates interest in your products and services, but its sales that actually convinces someone to buy from you. Your sales strategy outlines the most effective and efficient way of converting people who might buy from you into real paying customers and of moving one-off buyers into repeat clients.

This workshop will introduce a successful sales approach, including how to fully understand the way that individuals buy and where they are in the buying cycle.

The workshop includes key sales aspects, such as

• Why and how do customers buy?

• What is a good customer?

• Who your customers are and what they want you to say

By the end of the driving better sales workshop attendees will have explored tools to really understand their customers, what they want, how they buy it and why they might (or might not) be interested in buying.

Fully funded for eligible Greater Manchester businesses, these workshops offer high-value insights without financial barriers.

As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. Please keep an eye out for communication from our Enquiry team at GM Business Growth Hub who will discuss your eligibility and complete paperwork. If your place is confirmed, you will receive an email from us with further details.

Eligibility Criteria

• Business trading in the Greater Manchester region.
• Micro business, small and medium-sized enterprise, or large business.
• Social enterprises where these engage in economic activity

*EnterprisingYou and sole trader clients Not Eligible as workshop is aimed at those with 5+employees

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Host or Publisher The Growth Company