Grocery Run with Cambridge Naturals Boston - May 2025

What do you get when you combine brand founders, retail buyers, and Startup CPG? Grocery Run - a U.S. tour to get inside the mind of local retail buyers - all tailored to Startup CPG’s community. Join us for a panel featuring buyers, and then mix and mingle to network while enjoying brand samples.

Announcing the newest stop on our Grocery Run tour: Boston with Cambridge Naturals!

Panel Location: BevNET HQ in Newton, MA

Founders, have you ever wondered:

• What does it take to get onto the shelves at Cambridge Naturals?
• Once your brand is in Cambridge Naturals, what can you do as a founder to support your new retail partner and help keep it there?
• How does Cambridge Naturals identify new brands for their selection?

AND MORE!

Come meet these members of the Cambridge Naturals team:

• Emily Kanter, Second Generation Co-Owner and CEO, Cambridge Naturals.** Originally from the Boston area, Emily spent several formative years in Portland, OR with her now husband (and fellow co-owner) Caleb, where she received her MBA from Bainbridge Graduate Institute. Emily currently serves as Chair of the Board of Directors of the Independent Natural Foods Retailers Association (INFRA) and as an advisor to organizations including Real Pickles and Walden Mutual Bank.
• Sarah Herklots, Purchasing Director, Cambridge Naturals.** Sarah has expertise in the natural food and wellness industry, specializing in curating products that support health, balance, and customer delight. With a background in purchasing, inventory management, and the spa industry, she combines innovative product selection with a focus on community and wellness. Passionate about diversity, Sarah advocates for inclusive product offerings and fosters inclusive partnerships, team dynamics, and customer engagement.

This is another unreal opportunity for CPG founders to meet each other, buyers specific to their region, and have the opportunity to showcase products for one of the most sought after natural retailers in New England.

Cambridge Naturals is a 51-year-old natural wellness retailer located in Porter Square, Cambridge, MA. Cambridge Naturals is a member of the Independent Natural Food Retailers Association (INFRA) and a wellness oasis for the Camberville community, offering grocery, body care and self-care, home care, supplements, and an epic selection of self-serve bulk herbs, spices, and more.

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