GLO Collective: 12-week Youth Marketing & Creative Lab (Ages 12-18)
Schedule
Tue, 07 Apr, 2026 at 06:00 pm to Thu, 25 Jun, 2026 at 07:45 pm
UTC-06:00Location
Calgary Public Library - Giuffre Family Library | Calgary, AB
About this Event
This is a 12-week, hands-on program designed for teens and youth who are curious about creativity, content, and how brands actually work in the real world.
GLO Collective is not a lecture-style class.
It’s a small-group creative lab where participants learn by building, creating, and presenting their own ideas in a guided and supportive environment.
Over 12 weeks, participants will:
- Learn how branding and marketing work (in a real, practical way)
- Create their own “brand” or creative concept
- Develop content (short-form, visual, storytelling)
- Understand how social platforms actually grow
- Build confidence in presenting ideas and thinking creatively
Program Structure:
- Duration: 12 weeks
- Sessions: 1x per week (60–90 minutes)
- Format: Guided learning + hands-on activities
- Group Size: Small and intentionally limited (max 20 seats/group)
What they'll walk away with:
- Build a personal brand or creative concept
- Create multiple pieces of content
- Develop stronger confidence and communication skills
- Present their work in a final showcase
Who It's For:
- Ages 12–18
- Creative, curious, or exploring future interests
- Interested in content, business, or media
Final Showcase
At the end of the program, participants will have the opportunity to present their work in a small showcase setting for parents and invited guests.
Agenda
Week 1 - Intro + Identity
Info: What is a brand (simple, real examples). They will be able to answer "if you were a brand, what would you be?"
Week 2 - Audience + Positioning
Info: Who are you talking to? We go over why some content works, and some do not.
Week 3 - Content Basics
Info: What makes content engaging? We introduce the kids to Instagram and TikTok algorithms and go over what a "hook" is and "visuals"
Week 4 - Content Creation Day
Info: Filming basics (phone is good enough)
Week 5 - Editing + Storytelling
Info: Simple editing apps are introduced plus brainstorming on captions, discussing "pace"
Week 6 - Consistency + Content Systems
Info: We discuss why consistency matters and how to create a simple content plan so the posts are more intentional
Week 7 - Trends vs Originality
Info: We discuss how trends work and when to follow vs. create.
Week 8 - Brand Visuals + Aesthetic
Info: We discuss colours, vibe, feel. We go over why some pages look "put together" and why
Week 9 - Growth Basics
Info: We discuss what actually grows. We'll go over account engagement vs activity
Week 10 - Confidence + Presentation
Info: Utilizing what they've known, they will be discussing their ideas/campaigns and design their Showcase invitations
Week 11 - Final Project Build
Info: They will learn how to refine their brand + content and prepare for the Showcase
Week 12 - Final Showcase
Info: You will have the privilege of seeing the hard work your kids have put in and how much they've learned over the 12 week course.
Where is it happening?
Calgary Public Library - Giuffre Family Library, 3223 14 Street Southwest, Calgary, CanadaEvent Location & Nearby Stays:
CAD 378.00
