Fundamentals of Online Advertising | October 24, 2024 | CET Timezone

Join the Future of Privacy Forum for a live-virtual session Fundamentals of Online Advertising on Thursday, October 24, from 9:30am -11:30am ET/15.3 -17.3h CET.

Groups of 3 or more are eligible for a special group rate. Please send us an email at [email protected] to receive your discount today!

The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Learning Objectives:

• The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;
• The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;
• How data from users’ activities across different websites or platforms is used for targeted advertising; and
• Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

This training will be a live virtual session and will be in CET Timezone.

After completing each training course, you will receive a digital badge from Credly that can be shared on your professional network as a mark of the skills you’ve acquired.

FPF Faculty:

Dr. Rob van Eijk, Managing Director - Europe, Future of Privacy Forum

Dr. Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and managing relationships with stakeholders in the industry, government, academia, and civil society. Read his full bio.

Dr. Aaron Massey, Technologist and Sr. Policy Analyst Advertising Technologies and Platforms, Future of Privacy Forum

Dr. Aaron Massey joined FPF in August 2022 as Technologist and Senior Policy Analyst for Advertising Technologies and Platforms. Previously, he was an Assistant Professor of Software Engineering at the University of Maryland, Baltimore County (UMBC). His academic research focused on computer security, privacy, software engineering, and regulatory compliance in software systems. Aaron is a recipient of the Walter H. Wilkinson Graduate Research Ethics Fellowship and a recipient of a Google Policy Fellowship. Read his full bio.

Host or Publisher Future of Privacy Forum