From Propaganda to Branded War: Ukraine’s Promotional Visibility

Join us for a seminar discussing national identity, and the ways in which Ukraine utilizes it in wartime propaganda via consumer goods.
About this Event

This presentation will discuss how Ukraine has used nation-branding techniques to engage global publics through promotion and consumption. The analysis will outline three dimensions – consumer choice, identity projects, and transactional practices – which distinguish how contemporary promotion interpellates publics differently from traditional wartime propaganda.

Speaker

Nadia Kaneva, Professor of Strategic Communication, Department of Media, Film and Journalism Studies, University of Denver

Moderator

Nana Gongadze, A.M. Candidate in Regional Studies—REECA