Essential Sales Skills: 1-Day In-Person Sales Training in London

A practical one-day sales training course in London to build confidence, improve conversations and strengthen essential selling skills.

Build the confidence, structure and practical sales skills needed to manage everyday commercial conversations more effectively.

This interactive, one-day programme is designed for professionals who sell as part of their role, including SDRs, account executives, account managers, business owners and people who are new to sales.

Rather than relying on scripts or sales tricks, you will learn a clear and repeatable approach that helps you understand buyers, communicate value and move conversations forward with confidence.

What You Will Learn

During the day, you will learn how to:

• Approach sales conversations with greater confidence and purpose
• Ask stronger discovery questions and uncover genuine buyer needs
• Communicate your value clearly and relevantly
• Handle objections calmly and constructively
• Run more focused and productive sales meetings
• Present your solution through clear, engaging storytelling
• Review proposals and prepare for negotiation
• Recognise buying signals and ask for commitment professionally

A Practical, Interactive Training Experience

The programme combines practical exercises, group discussion, proven frameworks and real-world examples.

You will have opportunities to apply the techniques throughout the day, reflect on your current approach and leave with tools you can use immediately in your role.

What Is Included

Your place includes:

• A full day of practical, in-person sales training
• Hands-on exercises and group activities
• Take-home sales tools, guides and templates
• 12 months of access to the LSOS Skills Builder programme
• An Institute of Sales Professionals endorsed certificate
• Refreshments throughout the day

Event Details

Date: Tuesday, 22 September 2026

Time: 9.00am - 4.30pm

Location: The Harrow Masonic Centre, Northwick Circle, Harrow, Middlesex, HA3 0EL

Places are limited to keep the session practical, interactive and relevant to each participant.

Secure your place and build a more confident, structured and effective approach to selling.