Email That Works: Build a Strategy That Actually Drives Sales

Email marketing gives you something most channels don’t: control. Without the right systems in place, though, it often becomes an afterthought or just another task on your list.

This masterclass changes that.

Email That Works is a practical, step-by-step session designed to help you understand the fundamentals of email marketing and what to put in place before you even hit send.

From there, we’ll dive into how to use email automations to grow your business, strengthen customer relationships, and create consistent revenue without adding more to your workload.

We’ll break down the key automations every business should have, from welcome and onboarding sequences that turn new contacts into engaged customers, to post-purchase or project follow-ups that build loyalty, and re-engagement journeys that bring past customers or clients back.

Whether you’re B2B or B2C, product-based or service-led, this session will help you:

• Understand the core foundations of effective email marketing
• Identify what’s missing from your current approach and how to fix it
• Create automations that nurture, convert, and retain customers
• Build a system that supports your business growth long-term
• Use email in a way that feels strategic, sustainable, and actually delivers results

Networking + Coffee Morning: Arrive from 10:45 AM for a relaxed networking coffee with other business owners before we start. We’ll meet at a coffee spot just a two-minute walk from the venue.

Refreshments Throughout: Enjoy pastries, snacks, juices, water, and coffee to keep you fuelled and focused during the session.

The Masterclass (11:15 AM – 1:00 PM): A one-hour deep-dive into my email marketing framework, with a focus on automations that drive real results, followed by dedicated Q&A time and some extra time to network at the end (depending on the Q&A section!)

You’ll leave with a clear understanding of how email fits into your wider business strategy and the confidence to make it your most profitable marketing channel.

Because when your email works on autopilot, your business keeps growing - even when you’re not online.

We’ll start the morning with coffee and networking from 10:45 AM, meeting at a local coffee spot (coffee on us of course) just a two-minute walk from the venue. It’s a relaxed chance to connect with other business owners before we dive into the masterclass.

The masterclass runs from 11:00 AM to 1:00 PM, covering the fundamentals, key automations, and how to build a strategy that drives consistent results.

There’ll be juices, coffees, pastries, and refreshments throughout to keep everyone energised, plus time for Q&A and more networking after the session.

Come ready to learn, chat, and leave with a clear plan for how to make email marketing work harder for your business.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Katie Bowater