Email Marketing

Why Email Marketing Matters

In today's digital landscape, email marketing remains one of the most powerful tools for reaching and engaging your audience. With an impressive ROI of up to £30 for every £1 spent, it's clear that mastering email marketing is essential for any business aiming to boost its sales, build customer loyalty, and grow its brand. However, crafting effective email campaigns requires more than just hitting "send." It demands a strategic approach to content, design, and audience engagement.

What You'll Learn

This is an in-person workshop where you'll unlock the secrets to email marketing success. Whether you're new to email marketing or looking to refine your strategy, this hands-on session will equip you with the tools and techniques needed to elevate your campaigns and drive real results.

During this workshop, we will cover:

• Choosing the Right Email Marketing Platform: Learn how to select the best platform for your business, considering factors like ease of use, integration capabilities, and scalability.
  
• Crafting Compelling Subject Lines: Discover how to write subject lines that grab attention and boost open rates. Learn the art of using action words, asking questions, and creating a sense of urgency or curiosity—all in under 30 characters.
  
• Designing Emails That Convert: Understand the importance of layout, eye-catching visuals, and easy-to-scan content. We'll show you how to design emails that not only look great but are also optimised for fast loading and maximum engagement.
  
• Creating Clear Calls to Action (CTAs): Every email should guide your reader to take action. We'll teach you how to highlight CTAs with clickable buttons and hyperlinks, ensuring your emails convert from the inbox to the sales page.
  
• Repurposing Content Effectively: Learn how to reuse content from your website and other sources to keep your emails fresh and relevant. We'll discuss why repetition is key, as it often takes several exposures for people to act.
  
• Building and Segmenting Your Audience: Dive into best practices for growing your email list and segmenting your audience for more personalised and effective communication.
  
• Leveraging Automation in Email Marketing: Discover how to automate your email marketing efforts to save time, increase efficiency, and deliver timely, personalised messages to your audience.
  
• Analysing and Optimising Campaigns: Understand how to measure the success of your email campaigns and use data-driven insights to continually improve performance.

You'll leave with a comprehensive understanding of how to create and execute email campaigns that not only resonate with your audience but also drive measurable business results.

Who Should Attend?

This workshop is perfect for marketers, business owners, and anyone responsible for email communications in their organisation. Whether you're just getting started or looking to refine your approach, you'll walk away with actionable strategies to improve your email marketing game and grow your business.

What to bring
Bring your fully charged laptop and mobile phone and be prepared to get hands-on email marketing. Access to the email marketing platform that you use, if you are using one already. This workshop will focus on MailChimp and Active campaign but strategies can be applied to most email marketing platforms.

Travel to the venue

There is free car parking at the venue and Metro bus number 10K or 10M goes past the Innovation Factory. The address of the venue is:
Innovation Factory,
385 Springfield Road,
Forthriver Business Park,
Belfast BT12 7DG

Refreshments

Water will be on the tables and tea, coffee and scones will be served halfway through the workshop to keep you going!

The Trainer

Kerry Hall from Summit Consulting is your trainer. Since 2017, she's been helping businesses boost their online presence with everything from social media and content creation to Facebook Ads and email marketing. She’s a member of the Chartered Institute of Marketing MCIM, with over 20 years of marketing experience, across a range of industries.

Host or Publisher Kerry Hall