ENTREPRENEURS UNLEASHED CONFERENCE

Join Us for the first Entrepreneurs Unleashed Conference

Get ready to ignite your entrepreneurial spirit at Entrepreneurs Unleashed, an event for aspiring and established business leaders alike.

This conference brings together a diverse panel of industry experts to share insights on a wide range of topics crucial for entrepreneurial success.

From sales and marketing strategies to leadership development, navigating the startup landscape, and embracing neurodiversity in the workplace, Entrepreneurs Unleashed covers it all.

Don't miss this unique opportunity to network with like-minded professionals, gain actionable insights, and be inspired by success stories from fellow entrepreneurs.

Whether you're just starting out or looking to take your business to the next level, Entrepreneurs Unleashed is your gateway to unlocking new opportunities and achieving your business goals.

Organised by multi-discliplinary media and marketing agency Excalibur Press and hosted by their founder and chief vision officer Tina Calder, this event has been designed to supercharge your entrepreneurial journey.

In this conference, you will learn:

• How to leverage AI to drive innovation, efficiency, and growth in your entrepreneurial journey.
• The best strategies for using AI in your marketing and mastering prompt creation.
• How to effectively amplify your brand presence using social media and Google Ads.
• Practical steps to foster innovation and creativity within your business.
• Key insights into fostering inclusivity and embracing neurodiversity in the workplace.
• Proven techniques to create compelling sales offers that convert.
• The realities and best practices of social and digital marketing to elevate your efforts.
• Secrets to crafting a winning PR and marketing strategy for your business.
• Strategies to maximise the benefits of mentoring programmes.
• Essential tips to protect your small business from digital threats with cyber security best practices.
• Expert advice on navigating the tendering process to secure lucrative contracts.
• Skills and strategies needed to transition from manager to inspirational leader.

Plus, gain lots of top tips, techniques, and actionable strategies from industry experts to drive your business success.

Please note this is a draft schedule and more speakers, panellists and topics will be added in due course. Please also note schedule is subject to small changes.

Using AI In Your Entrepreneurial Journey with Tina Calder
Explore the transformative power of artificial intelligence in driving innovation, efficiency, and growth throughout every stage of your entrepreneurial journey, from ideation to execution.

Using AI In Your Marketing: Getting Your Prompts Right with Tina Calder
Explore AI-driven marketing strategies and master the art of crafting compelling prompts with our unique framework taught by industry experts. Elevate your marketing efforts and drive unparalleled results in today's dynamic digital landscape.

BITESIZE: Top Tips For Making Mentoring Programmes Work For You
Unlock the secrets to successful mentorship, discover actionable strategies and invaluable insights to maximise the benefits of mentoring programmes and propel your personal and professional growth to new heights.

BITESIZE: Entrepreneurial Journey
Learn from a successful entrepreneur's personal journey, gaining insights and inspiration to apply to your own business ventures.

BITESIZE: Creating An Innovative Mindset In Your Business
Explore practical steps for fostering innovation within your business in our informative presentation. Gain insights and strategies to inspire creativity and drive growth in today's dynamic marketplace.

Social Media & Google Ads For Entrepreneurs with Ruth Young
Discuss how social media and Google Ads amplify your brand presence, attract qualified leads, and accelerate business growth in today's digital marketplace.

Cyber Security For Small Businesses with Adam McBride
Protect your business from digital threats and safeguard sensitive data with essential cyber security insights, practical tips, and best practices tailored specifically for small business owners and entrepreneurs.

PANEL: Navigating Neurodiversity In the Workplace & Fostering Innovation & Creativity - Gary Gates & Cara Marks, hosted by Tina Calder
Join the team at Neurodiversity SPARK for a candid discussion on fostering inclusivity, embracing neurodiversity, and unlocking the full potential of every team member in the modern workplace.

Top Tips For Nailing The Tendering Process
Gain insider insights and expert guidance on navigating the tendering process with confidence, ensuring your bids stand out and maximising your chances of securing lucrative contracts and partnerships.

PANEL: The Truth About Social & Digital Marketing
Industry experts uncover the realities and best practices of social and digital marketing. Gain invaluable insights, practical tips, and actionable strategies to elevate your marketing efforts and drive measurable results in the ever-evolving digital landscape.

FIRESIDE CHAT: Cracking The Code To Create Sales That Convert with Tina Calder & Carole King
Discover the key principles and proven strategies for creating compelling sales offers, building trust with your audience, and driving conversions that fuel sustainable business growth and success.

Making The Shift From Manager To Leader
Equip yourself with the mindset, skills, and strategies needed to transition from a managerial role to an inspirational leader, empowering your team to achieve extraordinary results and drive business success.

PANEL: Women In Tech in association with TechFoundHer, hosted by Mairin Murray
Celebrate the achievements and contributions of women in the tech industry as we explore challenges, opportunities, and strategies for empowering female entrepreneurs and tech professionals.

The Secret To Creating A Winning PR & Marketing Strategy For Your Business with Tina Calder
Uncover the secrets to crafting a powerful PR and marketing strategy that captivates audiences, enhances brand visibility, and propels your business to new heights of success in today's competitive landscape.

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry.

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more...She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.

Excalibur Press is a dynamic multi-disciplinary communications agency specialising in communications strategy, planning and delivery.

We operate a team of 6 staff and over 15 writers, marketers, publicists, communication professionals, business consultants, editors, photographers, designers and specialist content creators across the UK and Ireland.

We work with brands, organisations and individuals to help them strategically plan and develop their content and communications messages aimed at the online and offline markets.

Our team is led by journalist and publicist Tina Calder who has worked with some of the biggest names in entertainment and the arts industry over her career in the UK, Ireland and Northern Ireland.

Tina is a former business editor in both the b2c and b2b markets.

Situated just off York Street just 5 minutes away from the city centre and 3 minutes from Yorkgate Train Station, the Cathy Short Theatre is based in Jennymount Business Park in North Derby Street.

The 200 capacity theatre is a hidden gem in the north of the city with plenty of parking and on the main York Road / Shore Road bus route.

The photo below is a taste of the venue with approx 80-100 seats, however, the Entrepreneurs Unleashed event will be utilising additional seating and space on the day.

Host or Publisher Excalibur Press & The Content Club