Digital Marketing Planning

Digital Marketing in 2025: Staying Visible & Relevant

If you’re feeling overwhelmed by how fast digital marketing is changing, don’t worry – you’re in good company!

It all seems to be changing at such break-neck speed. This practical, interactive session is designed to help you get to grips with some of the latest shifts in digital marketing and how to apply them to your own business.

We’ll look at how in no time at all AI is fundamentally reshaping search visibility, content creation and customer discovery. You'll learn how not to get left behind!

We'll talk about sharpening your value proposition - because in a noisy online space, clarity is currency, no matter the platform or trend. What makes you different? We'll help you articulate it.

Finally, we'll pull it all together in a mini digital marketing planning crash course.

You’ll leave with lots of fresh insights, practical tips and actionable ideas to help you remain visible and relevant in today’s ever-evolving digital marketing landscape.

Bring your questions, your challenges, and an open mind!

Damian Donnelly is a Senior Associate at Belfast Academy of Marketing, and Principal at Ad_Man Digital Marketing. He has worked with everybody from senior government officials and marketing managers for international brands, to founders and micro-businesses… and everybody in between.

Over the last 12+ years, Damian has delivered countless hours of marketing, digital marketing and social media consultancy, training, coaching and mentoring to many, many 100s of businesses and organisations across the UK and Ireland.

Damian also develops and delivers training on a range of digital marketing subjects, including search engine optimisation, e-commerce, social media, copywriting, content marketing, digital marketing planning, and marketing analytics.

He holds a Diploma in Digital Marketing from the CAM Foundation, is a Chartered Institute of Marketing (CIM) tutor and an InterTradeIreland approved digital marketing provider.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Ormeau Business Park