Powerful Marketing Strategies

This inspirational learning session, delivered by Chartered Marketer and SOSTAC® Certified Planner Christine Watson, is designed to guide growing business owners and managers through the process of successfully marketing their business. Delegates will explore proven strategies to reach both existing and new customers, gaining insight into how to communicate the right message, at the right time, through effective online and offline channels.

Learning Goals
By the end of the session, participants will be able to:

• Identify a range of profitable marketing strategies including user-generated content, influencer marketing, brand reputation, website development, email marketing, digital advertising, PR, collaboration, events, new product/service development, upselling, cross-selling and bundling.
• Learn from real-life local examples of effective marketing strategies in practice.
• Gain practical tools and steps for auditing marketing activities.
• Understand how to implement a strategic marketing playbook to support profitable business growth sustainability.
• Apply benchmarking techniques and prioritise key factors when measuring marketing success and allocating budgets.

About Your Trainer

Chartered Marketer Christine Watson has been educating people across Northern Ireland and beyond since 2005. A Marketing Strategist, SOSTAC® Certified Planner, Google Square and WorldHost™ Licensed Customer Service Trainer, Christine guides clients to success with a range of integrated marketing tools, techniques and practices.

An award-winning Marketer, she delivers results-driven mentoring, training, consultancy and troubleshooting to entrepreneurs, start-ups, growing businesses, social enterprises, charities and the public sector.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Ormeau Business Park