Crafting Your Irresistible offer -Sales workshop November

This hands-on, intimate workshop is tailored for small business owners who are ready to create or enhance an offer that not only stands out in the market but also excites them to sell. Using my proven Irresistible Offer Matrix, you’ll learn how to craft a compelling offer, position it effectively, and develop the mindset needed to sell with ease and confidence. Whether you’re starting from scratch or refining an existing offer, this workshop will equip you with the tools and clarity you need to make your offer truly irresistible.

• Create Your Irresistible Offer
• Develop a compelling offer that resonates with your target audience and aligns with your business goals. Confidently Position Your Offer
• Learn how to position your offer in the marketplace so that it stands out and attracts the right customers. Master the Mindset for Sales Success
• Build the confidence and mindset necessary to sell your offer with ease and enthusiasm.

In this two-hour, intensive workshop, I’ll guide you through my Irresistible Offer Matrix, a powerful framework designed to help you create, position, and sell your offer effectively. We’ll work together in a supportive, small-group setting, ensuring you receive personalised feedback and guidance. The session will include practical exercises, real-time examples, and opportunities for group discussion, all aimed at helping you walk away with a clear, actionable plan.

Lisa is an accomplished sales professional with a successful 30-year career and numerous European awards and recognitions. She gained expertise in the commercial sector before venturing into the online world and establishing her own sales consultancy. She now empowers other business owners to be able to take aligned sales action to build, grow and scale their business.

To get the most out of this session, you’ll need to do the following preparation prior to attending:

Complete market research on your two main competitors: Analyse what they are offering and how your current offer or idea compares. Ask yourself the following questions:

• Who are two of my competitors offering something similar and succeeding in my industry?
• What are their offers? Consider the title, description, method, outcome, solution, timeframe, price point, guarantees, and after-sales services.
• How are they positioned in terms of messaging and language?
• What is their sales process? Do they utilise social media, word of mouth, advertising, or other methods?

If you are a new customer to us, proir to the meeting we will send out a brief questionnaire so that you can tell us some background information on your business idea, to help us tailor the session and to confirm your business details or pre-start plans.

All of our support is fully funded and is therefore free to access.

It is a requirement of our funding body that we record every organised interaction with pre-start and start-up businesses at BIPC Bristol. Please therefore take a few moments to provide us with the relevant information needed so we may provide our service.

Starting a business requires dedication, hard work and perseverance. It also involves learning and developing a myriad of new skills and understanding. This programme of interactive 2 hr workshops will focus on building up a range of skills over a number of core business needs including:

• Business essentials for pre-starts, planning, IP & research

• Marketing

• Accts/bookkeeping

• Sales

• Start-up sustainably

• AI
• Email marketing

Workshops will run on a regular basis throughout the year. In addition. we will supplement these core areas with a range of additional stimulating 1-1s and workshop sessions covering other areas like recruitment, branding, website design and build, planning and even business coaching These will change over time with new ones being added. Keep an eye on our Eventbrite page or sign up to our newsletter to stay connected.

At BIPC Bristol we help and support aspiring entrepreneurs, start-ups and small and medium sized enterprises (SMEs) across Bristol and the surrounding area. We offer a range of business services across four main themes:

• Intellectual Property guidance, help and legal advice
• free access to business intelligence resources and databases including market research, grants, company data and reports
• one-to-one sessions with advisors and experts, workshops and networking events
• spaces to meet, study and research your business planning

The Business & IP Centre Bristol supports people to start, protect and grow their businesses. Visit Bristol Central Library to access our free market research and intellectual property databases and take part in our regular programme of workshops and events.

BIPC Bristol is part of Bristol Libraries and the BIPC National Network.

This course is provided by BIPC Bristol and is free of charge for residents and businesses based in Bristol and the surrounding area.

This workshop will be held face to face in Bristol Central Library public meeting room. Numbers will be strictly limited. We anticipate that the course will be oversubscribed and that there will be a wait list. If you book and later find you cannot attend please advise us ASAP so that someone else can benefit from your place. Please register at the BIPC desk on the ground floor next to the café.

Tea and coffee will be provided, alternatively there is a café on site.

What is your refund policy?

Our events are free, but places are limited and events are usually oversubscribed. Please give two working days’ notice via email if you wish to cancel.

Can I attend if I'm not a member of the library?

Absolutely! Any Bristol and surrounding area based business or person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

Follow us on Eventbrite and you can also follow us on Twitter and Instagram for the latest news and events. For more information on BIPC Bristol check out our web pages: https://www.bristol.gov.uk/BIPC

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at https://impactreporting.co.uk/legal/privacy-policy/

For information about how the British Library will use your personal data, you can view our Privacy Policy at https://www.bl.uk/about-us/privacy-policy

For information about how Business & IP Centre Bristol will use your personal data, you can view our privacy policy at: https://www.bristol.gov.uk/about-our-website/privacy

Host or Publisher Business & IP Centre Bristol