Crafting Value: The art of Storytelling and Technology

Join us for an insight-led talk with Lesley Pennington, Founder of We Are Legacy, exploring how new models of investment and innovation can reshape the future of artisan economies. This session looks at how storytelling adds cultural and commercial value, and how emerging technologies are creating more ethical and transparent craft systems.

Lesley will discuss:

• digital product passports and traceability

• the role of blockchain in sharing maker stories responsibly

• new models of ethical and transparent production

• the future of artisan-centred value and investment

Bringing together academics, students and industry this talk will examine how impact-led

thinking can strengthen craft ecosystems; supporting livelihoods, protecting heritage and

creating meaningful connections between makers and consumers.

Perfect for anyone interested in craft, sustainability, creative economies, social impact

investment, or digital innovation, this session invites audiences to imagine how technology and storytelling can work together to support more equitable futures for artisans worldwide.

Know what’s Happening Next — before everyone else does.

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Host or Publisher London College of Fashion, UAL