Consumers Don’t Shop Like They Used To
About this Event
Consumers don't buy products the way they used to.
The purchase journey has always been complicated but now, more than ever, consumers are moving between platforms to find the most trusted brands. From Google Search to AI tools like ChatGPT and social media to review platforms, the areas your brand needs to be present in is becoming more splintered. Traditional customer journeys are becoming less predictable, and marketers are having to rethink how they build visibility, trust and influence.
Home improvement brands have always had to manage some of the most complex buying journeys. Customers spend weeks or months researching purchases, involve multiple decision-makers and often switch between online and offline channels before they buy.
That makes them well placed to share what they're learning as customer behaviour continues to evolve.
Join Enjoy Digital and marketing leaders from some of the UK's leading brands such as Jacuzzi, Ronseal, Valspar and House of Rohl (V+A Baths and Perrin & Rowe), as we discuss how AI is changing the way people discover brands, research products and make buying decisions, and what marketers can do about it.
Although the discussion is centred around home improvement brands, the insights and challenges being explored apply to marketers across retail, manufacturing, consumer goods and any organisation adapting to changing customer behaviour.
We'll discuss topics including:
- Why trust matters more than ever
- How AI is changing the way people search for information
- How AI search and answer engines are changing brand discovery
- How search, social media and content are working together
- The changing role of brand and performance marketing
- Where our panel sees consumer marketing in 2027
Why attend?
- Understand how customer journeys are evolving
- Understand how AI is affecting search and discovery
- Hear practical lessons from marketers at leading consumer brands
- Explore how trust influences buying decisions
- Take away ideas you can apply to your own marketing
- Connect with other marketers navigating similar challenges
This will be an open panel discussion, giving attendees the opportunity to hear different perspectives from leading brands and ask questions at the end of the session.
Agenda
🕑: 04:00 PM - 04:10 PM
Welcome
🕑: 04:10 PM - 04:45 PM
Panel discussion
Info: How AI is changing customer journeys, search, content and trust.
🕑: 04:45 PM - 05:00 PM
Looking ahead
Info: Where do we think consumer marketing will be in 2027?
🕑: 05:00 PM - 05:10 PM
Audience Q&A
Info: Send in your questions ahead of time.
🕑: 05:10 PM - 05:30 PM
Networking
🕑: 05:30 PM - 05:30 PM
Close
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
