Build Beyond Referrals: One Day Intensive - MANCHESTER
About this Event
Referrals are valuable, but they leave too much to chance.
Most expert-led businesses win good clients through trust, reputation and
recommendation. Referrals often convert well because the trust is already there.
The problem is over-reliance. When referrals become the main route to new business,
your pipeline can become vulnerable, and business development only gets attention
once things have already started to slow down.
You may recognise the pattern:
- Good clients come in, but not always when you need them.
- Growth depends too much on who remembers to recommend you.
- Marketing happens in bursts, then gets pushed aside by client delivery.
- Activity increases, but the number of right-fit leads and conversations doesn’t.
This workshop is for business owners who want a more controlled way to win clients, without adding complexity to their week.
Who Is This For?
Coaches & Consultants - Who want a manageable new client acquisition system that fits around their client work.
Professional Service Providers - That want a small number of high-quality clients that value long-term relationships.
Financial Services - That sell specialist services tailored to client needs, which require a conversation.
Technology Partners - That offer specialist skills or services which are part of a businesses infrastructure.
Why Attend?
Relying on referrals alone makes growth harder to control. This intensive is designed to help you build a clearer, more consistent route to new clients, without turning business development into a full-time job.
Build a repeatable client acquisition system
Move away from random activity and create a simple process to generate leads, conversations, and clients.
Make sales and marketing sustainable.
A way of winning clients that fits around delivery, instead of big bursts of activity when it feels quiet.
Get more of the right conversations.
Focus on the people most likely to value your expertise, understand your offer, and become good clients.
Grow with more confidence.
A practical plan for creating demand, acquiring clients, and reducing your referral dependency.
How the Intensive Works
This is a working day, not a sit-and-listen seminar. You will be guided through the key parts of a repeatable client acquisition system, with time to apply each part to your own business as you go.
Small group by design. That means the room stays interactive, you get attention on your specific situation, and you're working alongside a group of peers solving the same problem - not lost in a lecture hall.
Get these three working together, and winning clients stops being a matter of luck.
Proposition: Give the right people a reason to buy.
Before any marketing works, the fundamentals have to be right: who you're for, what you offer and how you talk about it. We'll fix the foundations so every piece of activity pulls in the same direction.
You'll work on:
- Your lead maths: The simple numbers behind predictable growth - know exactly what activity brings the clients you want.
- Your audience: Choosing the buyers most likely to see value and become profitable, long-term clients.
- Your offer: Making it clear and compelling enough that they have an obvious reason to say yes.
- Your message: This makes every bit of marketing reinforce the same value.
Pre-Selling: Build trust and demand before anything else.
By the time an ideal client speaks to you, the groundwork should already be done. This part is about becoming visible, credible and trusted before anyone books a call.
You'll work on:
- Your profile: Turning the places people check you out into evidence that sells for you.
- Your audience building: Getting into proximity with ideal clients and into their world online.
- Your proof: Get the evidence of your expertise and past success with clients in to places it can be found by your buyers.
- Your content: Posts that build awareness, trust and demand by educating rather than selling.
Pipeline: Get leads and convert them into clients, reliably.
This is the part most expert-led businesses never systemise and it's where referrals usually fill the gap. We'll build a repeatable way to generate leads and move them all the way to a decision.
You'll work on
- Lead generation: A repeatable route to consistent leads that fits your bandwidth, no aggressive tactics.
- Booking calls: Turning leads into calls with a simple, repeatable process.
- Presenting your offer: Uncovering what matters most so prospects see the need to say yes.
- Sustaining momentum: Follow-up systems that keep clients moving to a confident yes instead of going cold
What you’ll gain from this Intensive
Your place includes everything you need to build your system on the day and finish it afterwards:
A full day in a small, interactive group, capped numbers, so you get attention on your own business.
All workshop materials you'll use on the day, so you can build as you go with nothing to source yourself.
The session frameworks, so you can work through each part without starting from a blank page.
Time to build the core of your system in the room, your Proposition, Pre-Selling, and Pipeline
A clear implementation plan to take home so you leave knowing your exact next steps.
Premium Access: Hot seat, lunch, and Implementation Kit: support videos, weekly check-in calls, and an AI coach
Dean Seddon has spent 14 years helping expert-led businesses win clients through social selling rather than cold pitching or pure luck.
His clients have generated over $101m in new revenue, and he's trained more than 150,000 people and run 500+ one-to-one client engagements, so the system you'll build isn't theory, it's been tested in real businesses like yours.
Dean doesn't lecture from slides. He works live, in the room, showing exactly how each part of the system comes together, which is why his sessions are known for being practical, energising and immediately usable. You won't leave with notes to decode later. You'll leave with parts of your own system already built.
He's worked with organisations including Microsoft, Salesforce and BT, been featured by the BBC, Forbes and Business Insider, and is the author of Get Growing.
Where is it happening?
Event Location & Nearby Stays:
GBP 495.00 to GBP 1495.00
